Domain authority and page authority

While we are talking about SEO, domain authority [DA] is one thing that we can’t miss. Domain authority is the number that indicates the rating of the website. It ranks the domain based on several factors and gives them a score from 0 to 100.

Higher the domain authority is higher the domain rating and which has a high possibility to rank a website at search engines.

domain authority and page authority

 

Domain authority is development by MOZ.COM. MOZ is also known as SEOmoz. Which is a company working for SEO and many related things. As from their website, they are a fantastic family of SEO solutions for every need. Who build best-in-class SEO software for every situation, from our all-in-one Search Engine Optimization platform to tools for local SEO, enterprise SERP analytics, and a robust API.

 

Technical definition of Domain Authority from MOZ

Domain Authority is based on data from our Link Explorer web index and uses dozens of factors in its calculations. The actual Domain Authority calculation itself uses a machine learning model to predictively find a "best fit" algorithm that most closely correlates our link data with rankings across thousands of actual search results that we use as standards to scale against More from MOZ.

 

As well as a Domain Authority, MOZ provides a Page Authority. Page authority is also a metric, developed by SEOMoz, to predict the ability for a specific page to rank in search engines. Page authority also uses a 0 to 100 logarithmic scale. A high Page authority score has the probability of listing at a top position at the search result. We will discuss more the Page Authority with the next blog.

domain autority

 

How to check Domain Authority[DA] and Page Authority[PA] of your website ?

Domain authority can be checked through its official website moz.com. Also, it can be checked through many other sites like ahref, Small SEO Tools, Website SEO Checker, SEO Review Tools, etc, but these all gives results from moz.com.

SEO checking tools

How does moz calculate domain authority ?

As per the definition of DA by Moz, is calculated with the prediction of how well a website will rank on search engine pages (SERPs)

Domain authority is directly related to overall SEO with direct proportional. It is difficult to influence directly. It comes with multiple factors, including linking root domains and several total links, into a single DA score and more. It usually seems it can be managed through the optimization of the website of that domain.


 

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Importance of the DA and PA 

DA and PA come with optimization. Optimization is the main gate to bring genuinely and needed a client to your website. It is the proper way to show your services or products to your desired client. As mentioned above, DA is one of the latest and leading factors for search engine optimization. Domain authority and the page authority is directly related to your business which is executing with the digital platform. As we know the importance of the SEO, we have to deal very sincerely with DA and PA. 

 

Now you want to increase your right? Then how to improve it?

Links management, content, optimization is the major factors for DA. To increase domain authority, you have to deal sincerely with the following:

  • On-page optimization or technical optimization is first thing to manage 

  • Off-page optimization 

    • Keep writing and sharing blogs 

    • Keep updating at website

  • Link management   

    • Good external link 

    • Internal link management 

    • Remove toxic links 

  • Content is the head of website

  • Mobile friendly design

  • Make your website more secure

  • Keep involved at social media

  • Manage load speed of the website

 

Conclusion 

Domain authority is a metric which was developed by Moz (SEO Company), to rate a website on a scale of 1-100. Higher the domain authority has a high possibility of ranking a website at search engines like google and others.

This is a matter of ranging of website. This is a factor of the results of the search, at the search engines. As being part of the search engine optimization, it is directly related to your business, growth through online presence.

By: DB Ghale