Home / Blogs / Essential Things you Should Know Before Starting Your Business Website
If you are planning to build a website for your business, this is great. This is the time to digitise your business, bringing your business online is like bringing your business to live.
As mentioned, this is a great idea to make your website for your business but there are many things you should know to execute your website properly. So here are the basic things you should know before starting your business website design and development and execute it:
Purpose of Website
Features of Website
Website itself does not bring business
Costs you need to pay for the website
Content Creation and Management
Website Execution
Before starting your website, you should clearly understand its purpose. Do you want to create a simple informational website or a more advanced, interactive one? An informative website showcases your services or products and provides details about your company. However, if your goal is to generate business through your website, you’ll need an interactive design with advanced features that go beyond a basic informative site.
Another important thing you should be clear about is about the features of the website. Features of a website mean things like about us, services, products, team, testimonials, blogs, booking, contact us and more. Before you go to a website designer it should be clear about these things.
You can also use a Screenshot API to automatically capture screenshots of competitor websites and analyze their features and functionalities. Also you can get good feedback from experienced website designers. Features of the website determined the time frame of the website design and development and cost of the website.
Every small feature you want to include on your website has an impact on development time and cost. So adding features to the website is like adding items to a shopping cart.
During our meeting with many business owners we found that they are thinking if they develop a nice website business will come to you automatically. This is not true, after a well developed website you need to do marketing, that is digital marketing is required to get business from online. At digital marketing we include SEO, Social Media Marketing and PPC. So it needs to be clear that after website design and development you will not get a business automatically from the website itself, for this you need to take another step.
For every project, the cost of the project is the major thing. So making a website and running has various costs that you need to bear.
This cost is one time cost that you need to pay to the website designer or website development agency. This cost varies based on the following things:
1: Features of Website
2: Technologies you want to use to build this website
3: Agency you chose
This is a one time cost that you need to pay only at time of the development. But if you want to add new features on a website after the completion of the website development, a new cost might be added as per the feature weight.
Hosting and domain cost is a kind of fixed liability. For the domain you need to pay every year as a domain renewal. You can pay for 2 years, 5 years, 10 years and may be more also as domain providers giving payment option for the domain renewal anyhow it has to be paid every year and cost varies based on the domain extension.
Similarly you need to buy hosting to make your website live. In general we call this a server. Cost of the server also depends on which kind of hosting or server is used for the website. Server providers offer you a shared hosting, VPS and dedicated server but in general normal websites we host with shared hosting and it works fine. In special cases for a special website hosting might need to be different as per the technology used to develop it and various policies.
Even a well designed and developed website can not be complete without a proper content placement. So content creation and management is one of the major factors that you need to know before starting a website development.
You need to be clear about it. You will create content yourself or you will need a content writer. If you want to use a content writer they will charge you based on the content type and amount of content that needs to be created.
Usually your customer sees your content on the website before signing with you for the business. So you need to handle the content part of the website as a major part of the website equal to design and development.
After the design, development, and content placement, only the first phase of the website work is completed. So next is you need to be prepared to manage it as part of the execution. Website management after development consists of two parts: technical support and non-technical support. Technical support means fixing errors on the website and keep functional. The non-technical support mean mainly content updates and management on the website, as well as responding to user queries and inquiries.
These are the factors to consider before starting your business website. While there may be other elements that arise gradually while working on website and we can be addressed along the way, the main considerations are listed above. Understanding these above listed key factors will help ensure your website project is as successful as you envision. Beside these things you can talk more closely with your website design and development agency or freelancer.
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