Content refers to the information that is delivered to the audience. It just ‘something that is expressed through the medium; writing, speech and via oral communication. The author, producer or publisher of a source of information elaborated their content via many different media including the Internet, cinema, television, radio, smartphones, audio CDs, books, e-books, magazines, and live events, such as conferences, and stage performances.
While marketing and the modern media world has broadly accepted the term "Content marketing’ is a strategic marketing approach focused on creating and exploring and distributing valuable, accurate, reliable and consistent information to attract a number of the audience and ultimately, to drive profitable customer action”.
SEO refers to Search Engine Optimization primarily focuses on improving a website’s rankings in search engines like Google and BING. It is a methodology of strategies and tactics used to increase the amount of audience (traffic) to a website by obtaining a high-ranking position in the search results page of a search engine (SERP) including yahoo, google, BING and other search engines.
Content is the most important aspect of SEO. People always view the content/information first on every website. Content is king. When we search something on the website we will see phrases,image, content, and for acknowledgment, we will further proceed for content to grab general known unknown information. However, the content is what will engage the reader and keep their attention; this is something which is every content writer should aim for. Obtaining high-quality SEO content is accomplished when you write relevant information to attract the reader and grab their attention. If the content is good enough then it will increase the number of visitors which eventually rank a good rate and SEO does the same.
SEO and content are distinguished from each other with respect to several criteria. But they are not completely separated from each other. If your website will motivate the visitor to stay there longer then it makes your website rank higher. As we can say ,content is also a part of SEO.
As a marketing strategy, SEO is not a reliable strategy for every website. Hence, other marketing strategies can be more effective through paid advertising like PPC campaigns by site operators goals. SEARCH ENGINE MARKETING (SEM) is the practice of designing, running and optimizing search engine and campaigns.There’s a difference between SEM and SEO in terms of paid and unpaid priority ranking in search results. A successful Internet marketing campaign also depends upon high-quality web pages to engage and induce, setting up analytics programs to enable site owners to measure actual results.
SEO and content both are partially correlated with dissimilarities in several criteria. As we can say ,content is also a part of SEO that’s why it is justified with the title that content is important for SEO.
By: Aasha KC