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Things you need to have on your website | Features of a website

Thinking of building a website? Need ideas about how you can make your website look more attractive and effective? Here we are with solutions to all these curiosities. In this article, we will be talking about the features that your website must have, to get more visitors’ engagement. 

Nowadays, you have multiple website builders that help you easily build a website according to your needs. You do not need to get worried even if you do not have enough information about designing or coding.  All that you have to do is to follow the provided instructions and your dream website is readied in a few minutes. But, this is not all that you had been wanting. There’s still a long path to go.

You have to check out effective ways to spread brand awareness, make visitors stay for a long time and convert them into clients. So what do you need to have on your website to provide a better user experience? Let’s go through some most important factors or features a website needs to have.

Attractive Design and Usability

It’s natural that we all are drawn towards beautiful things. Similarly, the design or layout of a website creates the first impression to the visitors. It’s the first thing that a visitor notices on a website. A good looking website is always enticing and has the capacity to engage visitors for a longer time. A visually tempting website is capable of drawing visitors’ attention and compels them to explore more on your website. 

What comes along with design is usability. The website should be designed in such a way that the user finds it easy to use. A website should not frustrate its visitors by making them confused and hard to find what they are looking for.

Brand Identity

Brand identity is all about providing information about your brand and its products or services. As a visitor lands on your website, he/she must be clear what your website is about and what products or services your business deals on. Moreover, they will search for who you are, what you have been up to etc. Your brand identity lets the visitors decide whether your website can be helpful for them or not.

Make sure you clearly define the mission and vision of your website to make the visitors realize that your website is the one that they had been searching for.

Also read Importance of  SEO for the Business

Responsive Design

Have you ever heard of the term ‘responsive design’? It means how well your website layout gets adjusted to the screen size of different devices. Some of the websites may look attractive on smartphones but may look awkward on desktops or vice versa. Websites with no responsive designs have awful look and feel in different display devices. These sorts of issues may distract the audience and may compel them to leave your site. Moreover, with the growing use of mobile phones, it’s a must for a website to be mobile-friendly.

Proper Navigation

Navigation is the feature that directs visitors to different sections or pages of your website. Steering around a website should be very effortless and intuitive. The website should be able to navigate a visitor exactly in the same section or page he is willing to reach, in just a few clicks. You might have uploaded an outstanding piece of work on your website to attract more audiences to your website. But, despite the quality product and service available on your website, it can be of no use if it could not direct the audiences to the destination page properly. If you are an eCommerce business, using Virto Atomic Architecture can enhance your website's performance and navigation capabilities significantly, as it provides a robust framework designed to optimize every aspect of the user experience. Making use of navigation menus, bars and clues can make it easy and less time-consuming for the visitors to find what they want from the website. It provides a better user experience and provides you more chances to gain loyal audiences.

Quality Content 

As content provides overall information, it’s the core element of a website. The content may be in the form of text, image, video, audio etc. A website with good content always attracts a large number of visitors, makes them stay longer and has a high possibility to change them into customers. If visitors find the content to be important and valuable there is a high chance that they will get back again for similar information and share them with others too. 

Every customer visits a website to get some information and ideas on a specific topic. So, websites must contain attractive content. Moreover, regularly updating the content and uploading new ones increases the SEO ranking of websites as well.

Social Media Integration

Social media integration in a website provides the visitors additional but important ways to engage and connect with your brand. Facebook, Instagram, Twitter, Pinterest, and Linkedin are the easiest and the most popular ones. Generally, businesses and brands use these platforms to provide more information about certain topics. However, Instagram and Pinterest are mostly used to showcase high-quality pictures.

So, in order to grab the opportunities available on the internet, a website must have social media integration. 

Multiple Contact Options

Contact detail is one of the must-have elements in a website. It is obvious that when a customer visits a website and finds it to be interesting and helpful enough, he would take a step ahead to approach the brand personally for more information. For this purpose, he needs the contact details. But in contrast, if he does not find the contact details on the web page, he would get annoyed, leave the website and move on to another website. So every website must include contact information to make it easy for the customers to contact whenever they need help or support. 

Moreover, inserting multiple contact options like phone numbers, location, email etc. in a website will be more beneficial as the customers can choose the one that is feasible for them.


Testimonials show positive feedbacks from your satisfied clients and leave great influence to new visitors. Sometimes, just a brilliant feedback from your customer may be convincing enough to change a new visitor into a customer. A good testimonial increases visitors’ trust towards the business and encourage them to make a purchase.

Call to Action             

Call to action is an image, button or text that cues users for a certain action. It’s the most important factor that can change a visitor to a customer and missing it in a website can be a serious mistake. Generally they are in the form of verbs like buy, register, follow etc. For sales; buy, get it, purchase now etc. can be used as a call to action, join us and sign up can be used to increase subscription or registration, likewise know more, read more etc. can be used to encourage visitors for another piece of content, and so on. So different websites have different goals and call to action is to be created as per the goal of the website.