Off-page SEO tactics are those that occur outside of your website. They include things like blog commenting, forum submissions, submitting your website to directories, etc.
The most effective off-page SEO techniques generate backlinks and brand mentions. These are important for increasing your website's authority and search rankings.
Once upon a time, blog commenting was a best way to build backlinks and drive traffic, contributing to effective search engine optimization on Google. But because of spammy, irrelevant comments that linked to low-quality websites, Google changed its priorities and lowered the value of these links.
Today, only high-quality, relevant backlinks are useful for SEO. However, that doesn’t mean that you should skip this off-page strategy altogether. Especially when you have the time to write quality comments on blogs that are relevant to your niche, this will get you new, additional traffic as well as a nice do-follow link. This is a good thing. But it also requires some skill. Be very sure to read the guidelines before posting.
Forum submissions are a great way to promote your website and get targeted traffic. Using forums like Quora, Reddit, eHow, and Yahoo Answers to answer questions related to your niche can help you build do-follow backlinks and increase your website traffic.
Press release submissions are another effective off-page SEO technique that can help you improve your website’s rankings. Submitting your press releases to relevant online directories can help you gain backlinks and drive traffic to your website.
Finally, fixing broken links is an important off-page SEO strategy. You can use many tools to identify broken links and fix them. This will improve your website’s user experience and help you climb the search engine rankings.
Social bookmarking is a link-building strategy that involves saving links to public websites and tagging them with keywords. When a user searches for these keywords, the bookmark will be listed in search results, thereby creating a backlink.
Another best way to use social media is to participate in events. This is not only a greate way to generate links, but it also helps you build a brand. This leads to more branded searches and mentions, which is a great off-page SEO signal.
Finally, you should be sure that your website is free of 404 errors. This also you can do by many tools.
As one of the oldest off page SEO techniques, submitting press releases to news websites can still increase your website’s domain authority. However, you should avoid posting duplicate content.
One of the best way to build brand awareness is through promoting your content on social media. This will generate buzz and encourage social engagement, which can result in links or mentions.
Technical SEO strategies include everything that impacts how search engines crawl and index your site. This includes things like fixing 404 errors and using a tool to check your backlink profile. While these off-page SEO tactics may not influence your rankings, they can help you attract more organic traffic and boost your SEO.
Submitting your blog and pages to web directories is another off-page SEO strategy that can help you build backlinks and increase your site’s traffic. These directories allow you to submit your website’s URL for free, and they will usually approve your submission within a few days.
If you have limited time and resources, focus on two or three off-page SEO strategies that offer the greatest value for your business. For example, if you can’t guest blog, concentrate on broken links and local citations. You can also use a tool like Screaming Frog to identify and fix broken links on your website. This will improve your off-page SEO and help you rank higher on search engine results pages.
Social media is an excellent off-page SEO technique that can help you generate backlinks and direct traffic to your website. Make sure to post relevant, unique and high-quality content on a regular basis.
Event-based off-page SEO strategies like promoting your content via paid ads can also be valuable. This is especially true if the content provides a lot of value to readers or other industry professionals.
Local citation sites and directories are another off-page SEO strategy to consider. However, it is important to use reputable directory sites and stay away from spammy ones. For best results, use a citation management tool to keep your business information updated across all directories.
By: Roger Avila