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Topmost image formats for websites

Images are one of the must-have components for websites these days. It comfortably flows every piece of information to the audience and helps in expanding the number of loyal customers. Unlike the texts, it has no language barrier. Being directly connected to the emotions and perception of customers, it easily communicates the information to the audiences.
Images take less time to understand and are easy to remember. Yes, in comparison to the texts that take a long time to read and get the conclusion, images do not need such a long time. They are powerful and even a single image can speak more than a thousand words.
Images do not only remove the white spaces and beautify the web pages, but they deal with multiple tasks and affect the overall functioning of the website. Different types of images are used in websites for different purposes. Some images tell the story of your business, some may explain your product and service, and some may represent your brand.
The image file format is mainly divided into two categories according to their formation and use. Let’s learn about some best image formats for the web.
1.Raster Image File Formats
Raster image file formats include Joint Photographic Experts Group (JPEG), Portable Network Graphic (PNG), and Graphics Interchange Format (GIF). These files use points and tiny uniformly sized rectangular pixels to form an image and enlarging them degrades the quality and clarity of the images. The quality of these sorts of images reduces each time you save the image.
Below are three types of raster image formats mostly used in websites:
a.Joint Photographic Experts Group (JPEG)
JPEG or JPG was first introduced in 1986 and is one of the most commonly used image formats for websites. It is smaller in size than other raster image file formats which is why it is easy and quick to upload and download. Moreover, it comprises millions of colors and is perfect for real-life images.
JPEG files are casually used on websites to show products and services to customers. Despite the multiple features, the image quality of a JPEG file decreases each time it is saved. The solution to this problem in JPEG files is to save a copy of the image in a lossless compression format. It prevents the file from losing its quality.
b.Graphics Interchange Format (GIF)
GIF was created in 1987. It is another type of raster image file that is used on websites worldwide and helps the website look more professional. One of the most interesting facts about GIFS is that the quality of GIFs does not get decreased while saving it again and again. It supports 256 colors overall and is mostly used for animated logos, website banners, etc.
In comparison to JPEGs, GIFs are large in size and maximum use of GIFs can slow down the loading speed of the websites.
c.Portable Network Graphic (PNG)
Another best image format for the web is PNG. PNG was first created in 1995 to replace GIF. Just like JPEG files, PNG files also support millions of colors. These files are bigger than JPEG files, have blank backgrounds, and are mostly used in logos.
One of the best facts about the PNG file is, it clearly defines the edges of every single color and object in the image and the quality of the image remains the same every time you open and save the image.
2.Vector Image File Formats
Vector images refer to the files that are prepared with the use of lines and curves along with some mathematical formula.
Vector image files can be created with the help of different computer programs. Some of the popular vector programs used for vector images are Adobe Illustrator, Corel DRAW, Designevo, and Inkscape. These image files can be enlarged as much as needed and it does not affect the image quality anyway.
SVG, PDF, AI, etc are the most popular vector image file formats. Let’s go through the texts below for more detailed information about vector image file formats.
a.Scalable Vector Graphics (SVG)
SVG is a two-dimensional graphic-based vector image file format developed by World Wide Web Consortium (W3C). It is scalable to any required size is widely supported by different internet browsers like Chrome, Firefox, Opera, etc.
b. Adobe Illustrator (AI)
AI is the file format created by Adobe Illustrator, one of the most popular tools for designing graphics, logos, and illustrations. These are composed by joining different vector points and adding effect to them.
c.Portable Document Format (PDF)
PDF is one of the most commonly used vector image file formats. It is a product of Adobe and is read and edited with different PDF readers and editors like adobe acrobat reader, foxit reader, foxit PDF editor, PDFelement etc. It is used to store different kinds of documents that may include text as well.


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