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What is Email Marketing? Why is it used by Companies?

Email marketing is one of the most popular digital marketing techniques that are used by businesses throughout the world.

In the past, people used to visit the doorsteps of the customers to promote products and services of the company. But now, the easy access to the internet and rise in the number of people actively using emails have made it easy for businesses.

With email marketing there’s no need to hire additional manpower to visit doorsteps and make people aware about the product and service. We can simply create a standard message as per our desire and send it to thousands of targeted people at once, in a single click. Here, the company directly communicates with the customers through emails and no middleman is needed for the process.

In comparison to the traditional techniques of marketing, email marketing is cost-effective and takes a very short time too. Now businesses can send emails regarding different products, services, offers, and updates to a mass in a very short period of time.

However, selecting the perfect topic and creating the best content is most crucial in email marketing. Though, the content may seem attractive to you, and may make you feel that your customers would not be able to deny your mail or suggestion; it may remain unread and ignored by the customers. This is because, with the rise in the number of internet users, the number of spammers has also increased. People receive a large number of emails every day from spammers as well and your email may be treated as one of them. So make sure that your email provides the exact information and does not irritate the customers.

Some major advantages of email marketing are:

Easy to get started

To get started with email marketing you do not need to be a professional nor do you need a team of experts. All that you need to have is access to the internet, email lists, and a capacity to build strong content for an email that can reflect the best part of your brand. With the availability of these factors, you can promote your products/services or share brand awareness at any time you want. 


One of the unavoidable benefits of using email marketing is that it can be done for free or at a very low cost. Let’s compare email marketing with other channels of marketing like posting different posters, distributing handouts, advertising through radio or televisions etc. You have to pay a huge amount for printing, broadcasting or you even may need to hire staff for this purpose. 

While promoting your brand, products, and services through email marketing, you don’t need to worry about all these things.

Reach global audience in a short time

Reaching a global audience in a short time is a major importance of email marketing. For every traditional marketing method, there are certain criteria and limitations. If you use postures or distribute handouts, the chance is that only the walk-ins will be able to read those. 

But in email marketing, you can send emails to customers throughout the world, because there’s no boundary in this context. Everyone all around the world, who has a mailing address and access to the internet can receive emails instantly from any corner of the world. You can easily convey your message at any time to anyone. This is never possible with traditional marketing. Lastly, to ensure the deliverability and authenticity of your global email marketing campaigns, implementing an SPF record checker can help verify your sender identity and enhance email security.

Strengthens relations with the customers

Email marketing is very helpful in strengthening the relationship between the buyer and seller. Yes, it’s absolutely true! Rather than other advertisements, people prefer email marketing because they can get the information directly into their inbox.

Customers appreciate it when they get personal responses from the websites. It creates a friendly environment in between the buyer and seller. It makes the customer feel that you care for them and they begin to value your band more than ever. 

Targeted message to Target Group

It is not sure that each of your customers is from the same interest group. Their preferences differ from one to another, which makes it difficult to attract all the customers at once. But email marketing allows you to classify your audiences based on their interest and makes it easy for you to send personalized emails to different target groups.

You can prepare multiple pieces of strong content and send them to the clients as per their category of interest. For example, if you are selling gaming items like gaming mice, gaming keyboards, etc., you can arrange the email lists in a way that only those who have an interest in gaming products will receive the mail and those who do not have an interest in such items will not receive it.

Drives more traffic to the website

While promoting your products and services through other techniques or channels, it is not sure that the viewers will surely visit your website to check out your products and services.

But in the case of email marketing, the chances are high that the mail receivers will visit your website for more details about your products and services. In fact, it is a great way to increase traffic on your website because you can attach the relevant links of your website while sending emails. It navigates the customers to your website and lets them know more about your brand, products, or services.