Responsive Web Design, commonly known by its acronym RWD is a modern technique of web design that makes websites adapt to any display device regardless of its screen size. It makes websites look great and perform well on any display device like smartphones, laptops, desktops, televisions, etc.
The concept of responsive web design was introduced as a result of the increase in the use of mobile devices for browsing websites. With the growth in technology, now we have millions of display devices with different screen sizes and it’s impossible to create a website separately for each screen size. A website designed for desktops may not look and function the same on other devices like smartphones, laptops, desktops, televisions, etc. With Responsive Web Design, a single design of a website looks great and performs perfectly in every possible display device. As a responsive website automatically scales its content as per the user’s screen size, the user undoubtedly finds it easy to navigate throughout the website without zooming and resizing.
Over the past few years, most of us have switched to mobile devices for browsing the internet rather than desktops. It’s obvious that browsing on smartphones and tablets is more comfortable. So to reach out to maximum users, it’s crucial that your website is responsive and delivers a great user experience on any device. A responsive website has many such advantages, some of which are:
When it comes to keeping visitors to your site longer and minimizing the bounce rate, user experience plays a vital role. Users do not waste their time on frustrating sites which need a lot of zooming, scrolling, and resizing. Responsive web design provides a great and consistent user experience on any device, allowing the users to go through the content quicker and delivering them a professional feeling towards the site.
Responsive websites are very flexible in making changes. They can be updated very easily in no time. You do not need to worry about making same changes for different devices. A change in a website is automatically adapted by every display device on which the website is browsed.
Designing, developing, and hosting separate sites for separate display devices is undoubtedly very costly. It’s the same in the case of maintaining and updating the site. With Responsive Web Design, you need to invest in a single site that looks and performs the same in any display device whatever the screen size and view orientation are.
Responsive Web Design helps in Search Engine Optimization (SEO) and uplifts the ranking of your website in Google search. Considering multiple factors, Google recommends Responsive Web Designs for better SEO. Having no Responsive Web Design may be the factor your website is lagging in Google search.
Over half of the global internet traffic comes from mobile devices like smartphones and tablets. It indicates how important it is to make such websites that can automatically scale their content on mobile devices. As Responsive Web Design makes a website look and function great on mobile devices as well, we cannot deny the fact that RWD increases website traffic. Moreover, with great user experience and great visibility in search engines, comes great website traffic.
There are a lots of tools that help you check responsiveness of your website. Some of the easiest way are:In Google chrome:
- First go to your website
- Right click and go to inspect
- Click on the toggle device toolbar (Ctrl + Shift + m) to change the view on different devices
- Your website is responsive if the content resizes and fits perfectly in all available display sizesIn Google’s Mobile-Friendly Test
- Open your browser and go to Google’s Mobile-Friendly Test
- Enter your website's URL
- Click on Test URL and see the result
On the whole, if you want your website to look perfect and work smoothly on any device, Responsive Web Design can be a crucial approach. RWD absolutely enhances user experience and visibility ultimately increasing your website traffic and conversion rate. Moreover, if you are searching for a professional team to make a responsive website or make your existing website responsive, Web House is a great option.