Social Media Marketing · Nepal

Social Media Marketing in Nepal, Measured Like the Rest of Your Marketing

Strategy, content, community management and paid campaigns for Nepali businesses — run by the same Kathmandu team that builds, tracks and optimises your website. So you can see what a post actually produced.

See what's included ↓

4.9/5 on Google. Experianced and Professional Team. We reply within a hour
Client creative
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Reach▁▃▅▇
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Illustrative — not client data

12+
Years
35+
Team
500+
Clients
800+
Projects
4.9/5
Google rating

Brands That Trust Web House Nepal

Web, SEO and Social Media clients across Nepal and overseas.

The gap most businesses hit

Posting Is Not Marketing

Most Nepali businesses already have the accounts. Someone posts when there's time, a few posts get boosted when there's budget, and every so often a photo does well. Then the person who was doing it leaves, or gets busy, and it stops.

The output looks fine. What's missing is the part that makes it repeatable — a plan for what to say and to whom, a calendar that survives a busy week, someone answering the messages the posts generate, and a number at the end of the month that means something.

Followers and likes are easy to grow and hard to bank. We would rather show you qualified reach, conversations started, and enquiries you can trace.

01
Strategy
02
Content
03
Distribution
04
Engagement
05
Measurement

Every step feeds the next. Skip one and the results stop being repeatable.

Services

What We Do

Nine parts of the job. Most clients need six of them; the audit tells us which six.

Social Media Strategy & Account Audit

We start by looking at what you already have — the accounts, the past twelve months, and who your competitors are reaching. Then we write down what social should be doing for the business.

Content Planning & Monthly Calendar

A calendar you approve before the month starts, built around what the business actually needs to sell — including the festival calendar, because Dashain and Tihar move more retail than any other month.

Creative Production — Graphics, Captions, Reels

Designed posts, written captions and short-form video, produced to a schedule rather than whenever there's a spare afternoon.

Community Management

Comments and direct messages answered on working days, in the language the customer used. Most enquiries in Nepal arrive in the inbox, not through a form.

Paid Social & Meta Ads Management

Campaign setup, audience targeting, retargeting and creative testing inside your own ad account. You keep control of the budget and can see every rupee of it.

Reporting & Analytics

One report a month covering what went out, what it reached, what it produced, and what we're changing next month. No screenshot dumps.

Account Setup & Optimisation

Business Suite, page roles, bios, highlights, pinned content and the basic hygiene that makes a page look like a company rather than a side project.

Website & Tracking Integration

Meta Pixel, GA4, UTM structure and Google Tag Manager wired into your site — which is straightforward for us, because in most cases we built the site.

Influencer Campaign Support

Shortlisting, briefing and measuring creator collaborations where they fit the audience and the budget.

Platforms

Platforms We Manage

Nepal is not one social media market. Half the country is online, and the platforms split that audience very differently — so the right answer depends on who you sell to.

Facebook Marketing in Nepal 14.8m users · 89.6% of everyone online

Best for: local reach at scale, Messenger enquiries, event and offer promotion, and reaching customers outside the Kathmandu valley.

Still the default platform here by a wide margin. If you only run one channel properly, this is usually it.

Instagram Marketing 4.35m users · +7.4% year on year

Best for: hospitality, retail, food, travel, salons and anything where the product photographs well.

Smaller audience than Facebook, younger and more urban, and the place where Reels do the heavy lifting.

TikTok Marketing Officially registered in Nepal since Nov 2024

Best for: short-form discovery with younger audiences, and categories where trends move fast.

TikTok was blocked in Nepal in November 2023, unblocked in August 2024, and completed official registration with the Ministry of Communications in November 2024. It is a real channel here again.

LinkedIn Marketing 2.30m members · +21.1% — Nepal's fastest-growing platform

Best for: B2B, colleges and consultancies, banking and finance, professional services, and recruitment.

Small but growing faster than anything else here, and almost nobody in Nepal is using it properly yet.

YouTube Long-form and Shorts

Best for: explainers, property and hotel tours, course previews, customer stories.

The slowest channel to build and the longest-lasting — a video that ranks keeps working for years.

Not sure which platform fits your business? Talk to us →

Scope

Organic Social and Paid Social Do Different Jobs

They are often sold as one thing. They are not, and the budget works differently for each.

ORGANIC SOCIAL
  • Builds trust and familiarity over months
  • Reaches an audience you own, not one you rent
  • No media cost — you pay for the work, not the reach
  • Slower to start, compounds over time
  • Where most enquiries come from once it's established
PAID SOCIAL — META ADS
  • Buys reach today, at a predictable cost
  • Targets by location, age, interest and behaviour
  • Ad spend is separate and stays in your account
  • Produces measurable cost per enquiry from week one
  • Stops working the day you stop paying

Most Nepali businesses need both, in different proportions. What we do not do is quietly bill you for advertising budget — the ad spend goes to Meta from your own account, you can see it, and you control it. Our fee covers the work.

How it works

How We Work

Six steps. The first two happen before you commit to anything.

Discover

A conversation about the business, the customer and what a good month would look like.

Audit

We review your accounts and two competitors, then send back what we'd change first. Free.

Strategy

Platforms, audience, content pillars and the metrics we'll be judged on — written down.

Produce & Approve

Graphics, captions and video for the month. Nothing publishes without your sign-off.

Publish & Engage

Scheduled posting, plus comments and messages answered on working days.

Report & Refine

One report at month end covering results and next month's plan.

The retainer, unglamorously

What a Month Looks Like

The most common question after “how much?” is “what am I paying for between the posts?”

Week 1
  • Content calendar drafted
  • Graphics and captions produced
  • Sent to you for approval
Week 2
  • Scheduled posting begins
  • Daily comment and inbox management
  • Paid campaigns go live
Week 3
  • Mid-month performance check
  • Underperforming creative swapped
  • Ad targeting adjusted
Week 4
  • Month-end report prepared
  • Results reviewed with you
  • Next month's plan agreed

The part most reports skip

How We Measure Social Media Performance

Four groups of numbers. Most agency reports stop after the first two.

Awareness
  • Reach
  • Impressions
  • Video views
  • Follower growth
Engagement
  • Engagement rate
  • Saves
  • Shares
  • Comments
Acquisition
  • Link clicks
  • Landing page visits
  • Messages started
  • Profile actions
Conversion
  • Enquiries
  • Cost per enquiry
  • Conversion rate
  • Bookings, where available

That last column is the one most reports leave out — because connecting a Reel to an enquiry means working on the website, not just the platform. We install and maintain Meta Pixel, GA4, UTM tracking and Google Tag Manager on your site, which is straightforward for us because in most cases we built the site.

Meta PixelGA4UTM tracking Google Tag ManagerConversion events
Sample report
Redacted monthly report PDF to be supplied — mirrors the sample SEO report already on the site.

Packages & Pricing

Social Media Marketing Packages and Pricing in Nepal

We publish prices for SEO and for web development. Social should be no different — so here are the packages, the prices, and the exact deliverable counts behind them.

Starter

Startups, small local businesses and new brands getting consistent for the first time.

NPR 20,000/ month
Start social media
  • Facebook & Instagram
  • Page setup, profile & bio optimisation
  • Content calendar & strategy
  • 5 graphic posts + 1 Reel per month
  • 1 free festive post
  • Captions written in your brand voice
  • Hashtag & posting-time strategy
  • Profile / cover image creation
  • Scheduling, monitoring & analysis
  • Monthly performance report
  • Ad management guidance only — ad spend billed separately
Premium

Enterprises and multi-location brands running social as a lead channel.

NPR 70,000/ month
Dominate social media
  • Everything in Professional
  • 15+ graphic posts + 8 Reels per month
  • Full multi-platform — LinkedIn, TikTok, YouTube as needed
  • 3 free festive posts
  • Ad budget of $40 included
  • Full-funnel paid campaigns (awareness → conversion)
  • A/B testing and Pixel-based remarketing
  • Influencer marketing (2 collaborations per quarter)
  • Cross-channel content aligned with SEO
  • UGC sourcing & repurposing
  • Custom KPI dashboard
  • Weekly reports + dedicated account manager

What the price does and doesn’t include. These fees cover the work — strategy, content, management and reporting. Advertising budget beyond the included amount is separate. Extra ad spend is paid to Meta from your own ad account, you control it, and you can see every rupee. 13% VAT applies to the service fee. There are no setup fees and no charges for reporting.

Deliverables

What You Actually Receive Each Month

No agency in this market publishes this table. It is the fastest way to compare us honestly against anyone else you’re talking to.

Deliverable Starter Professional Premium
Monthly fee (excl. VAT)NPR 20,000NPR 45,000NPR 70,000
Platforms managedFacebook, InstagramFacebook, Instagram + 1 as neededFull multi-platform, incl. LinkedIn
Graphic feed posts per month51015+
Reels / short video per month148
Voice-over for Reels
Free festive posts123
Page setup & profile optimisation
Monthly content calendar
Caption writing & hashtag strategy
Profile, cover & highlight design
Keyword-based content
Competitor benchmarking2 brandsOngoing
Comment & inbox managementSame daySame day
Ad budget included$20$40
Paid campaign management
A/B testing & Pixel remarketing
Full-funnel campaigns (awareness → conversion)
Influencer marketing2 collabs / quarter
UGC sourcing & repurposing
Cross-channel content aligned with SEO
Custom KPI dashboard
Reporting cadenceMonthlyBi-weeklyWeekly
Strategy callMonthlyMonthly
Dedicated account manager

Bigger budget or a non-standard scope? Ask for a custom plan →

Free, no obligation

Get a Free Social Media Audit

We'll look at your accounts, compare them against two competitors in your industry, and send back what's working, what isn't, and what we would do first.

It takes us a couple of hours. It costs you nothing, and there's no obligation to go further.

  • Written audit back within one business day
  • A real Kathmandu team you can come and meet
  • Or message us on WhatsApp: +977 9801 194 962
Which platforms do you need help with? *

Your details stay with us. No spam, no reselling.

Results

Results From Our Social Media Work

This is the section that would beat every competitor in the market — and the one that cannot ship yet.

Case study 1 — data required

Client
____________________
Industry
____________________
Platforms & period
____________________
Challenge
____________________
What we did
____________________
___% ________

Case study 2 — data required

Client
____________________
Industry
____________________
Platforms & period
____________________
Challenge
____________________
What we did
____________________
___% ________

Case study 3 — data required

Client
____________________
Industry
____________________
Platforms & period
____________________
Challenge
____________________
What we did
____________________
___% ________

Recommendation: cut this section from version one rather than fill it. Across ten competitor pages reviewed, only two hard client results exist in the entire market — both inside a single testimonial carousel. Two real case studies would out-evidence every agency in this SERP. Until they exist, an empty section is better than an invented one. Required per case: client and permission, industry, platforms, period, challenge, what was done, content volume, ad spend, reach before/after, engagement before/after, enquiries before/after, cost per lead, and a client quote.

Who we work with

Industries We Work With

Six, not sixteen. Each one is backed by clients already on our books.

Education / School / Colleges / Consultancy

Schools, colleges and education consultancies. Admissions season is a campaign, not a post — and parents are on Facebook while students are on Instagram and TikTok.

Travel & Trekking

Trekking agencies and tour operators selling to an international audience. Reels and YouTube do most of the work; enquiries arrive in the inbox.

Hotel / Restaurant / Resort

Rooms, tables and events. Instagram and Facebook for discovery, with direct booking links tracked so you can see what filled them.

Healthcare / Hospital / Clinic

Hospitals, clinics and health institutes. Trust and clarity matter more than reach, and the compliance line has to be respected.

Retail / Trade / E-commerce

Showrooms, hardware, distributors and online stores. Festival campaigns around Dashain and Tihar, plus consistent offer promotion the rest of the year.

Professional Services

Finance, consulting and B2B. LinkedIn is growing faster in Nepal than any other platform and is still largely uncontested.

Why us

Why Work With Us on Social

Four reasons, each of which you can go and check.

The same team runs your website

Social sends people somewhere. When that somewhere is a site we built, fixing a slow page or a broken form is a message, not a project.

Our web development service →

SEO and Google Ads in-house

Social, search and paid search planned together instead of by three vendors who never speak. We publish our SEO packages and results.

Our SEO service →

Tracking that connects posts to enquiries

Pixel, GA4, UTMs and Tag Manager installed properly, so the monthly report can say what social produced rather than what it reached.

How we report →

A Kathmandu team you can visit

An office in Sitapaila, a landline, and named people you can put a face to. Not a freelancer, and not an agency in another country.

Meet the team →

Clients

What Our Clients Say

Web design & SEO

Web House is one of the best SEO companies from Nepal with a professional web development team. The support you do after delivery is awesome too. Highly recommended.
SWMrs. Sirjana WaibaRent in Nepal

Web & SEO

One of the greatest web solution and SEO service providers in Nepal that I am aware of and have worked with.
ASMr. Aakash SimkhadaVirinchi College

Social media testimonial required

There are currently no social media testimonials anywhere on the site — all five existing quotes are about web development or SEO. Collect two social-specific quotes with name, role, company and written permission.

Do not relabel a web development quote as a social media one.

Questions

Frequently Asked Questions

Starting with the two that most agencies in Nepal avoid answering.

How much does social media marketing cost in Nepal?

Our packages start from NPR 20,000 per month. Where you land depends on how many platforms you need, how much content goes out each month, whether video is included, and whether we’re managing paid campaigns as well as organic.

Prices for all three tiers are published in the packages section above. Advertising budget is separate and 13% VAT applies to the service fee.

⚠ Ranges to be confirmed by the business

Does your fee include the advertising budget?

No. The monthly fee covers the work — strategy, content production, publishing, community management, campaign management and reporting.

Advertising budget is separate, and it is paid to Meta from your own ad account. You set it, you can see it, and you can change or pause it at any time. We never hold your ad spend, and we don't take a percentage of it.

13% VAT applies to the service fee.

What is included in social media management?

Social media management is the ongoing work of running a business's social accounts: planning what to post, producing the graphics, captions and video, publishing on a schedule, replying to comments and messages, and reporting on what it produced.

Our packages cover a monthly content calendar, designed posts and captions, short-form video, comment and inbox management, paid campaign management on the higher tiers, and a monthly report. The exact quantities per tier are in the deliverables table.

How many posts and Reels will you create each month?

It depends on the tier, and the exact numbers are set out in the deliverables table above and confirmed in writing before any work starts. We would rather agree a volume we can sustain every month than promise a number that slips in month three.

⚠ Quantities to be confirmed by the business

Which social media platform is best for my business?

There isn't one answer, but there is a decision rule. Facebook for broad local reach — it reaches 89.6% of everyone online in Nepal. Instagram for visual categories and younger, more urban audiences. LinkedIn for B2B, education and finance, and it's Nepal's fastest-growing platform at +21.1% year on year. TikTok for short-form discovery. YouTube when the thing you sell needs showing rather than describing.

Most businesses should run two properly rather than five badly. The free audit says which two.

Platform figures: DataReportal, Digital 2026: Nepal, October 2025 data.

Do you create the graphics and videos, or do we?

We produce the graphics and captions. For video, we work from footage and product access you provide, and handle editing, captions and formatting for each platform.

⚠ Confirm the real division of work, and whether design and video are in-house or contracted

Do you reply to comments and messages?

Yes, on the Growth and Performance packages. Comments and direct messages are answered on working days, in the language the customer wrote in.

This matters more in Nepal than in most markets — a large share of enquiries arrive as a Messenger or Instagram message rather than through a form on your website. An unanswered inbox is a lost sale.

How long does social media marketing take to show results?

Honestly: engagement and reach usually shift within the first four to six weeks, because consistency alone changes those. Enquiry volume typically takes two to three months of steady output before it becomes reliable rather than occasional.

Paid campaigns produce data immediately, but the first few weeks are spent testing audiences and creative to find what works — the cost per enquiry in month one is rarely the cost per enquiry in month three.

We don't guarantee follower counts, engagement rates or sales. Anyone who does is guessing.

Do I keep ownership of my Facebook and Instagram accounts?

Yes, always. Your pages, your ad account, your audiences and your content remain yours.

We work through Meta Business Suite with access you grant us, never by taking over your login. If we stop working together, you remove our access and everything stays exactly where it is. You will never need to ask us to hand your accounts back.

Will we approve content before it goes out?

Yes. The month's calendar, graphics and captions are sent to you in week one and nothing publishes without your sign-off.

We ask for approval or comments within two working days, so the schedule holds. If something is time-sensitive we'll flag it separately.

Can you create content in Nepali as well as English?

Yes — captions, ad copy and community replies in Nepali, English, or both, depending on who you're selling to.

⚠ Confirm which content types this covers before publishing

Is there a contract, and can you work with us outside Kathmandu?

Social media works on consistency, so we ask for a minimum commitment of ____ months to give the work a fair run. After that it's month to month.

Location isn't an issue. We work with clients across Nepal and overseas — our current client list includes businesses in Australia and the UK — and everything runs over calls, email and WhatsApp. You're welcome at the Sitapaila office any time, but you never need to come in.

⚠ Minimum commitment to be confirmed