Social Media Marketing · Nepal
Social Media Marketing in Nepal, Measured Like the Rest of Your Marketing
Strategy, content, community management and paid campaigns for Nepali businesses — run by the same Kathmandu team that builds, tracks and optimises your website. So you can see what a post actually produced.
Brands That Trust Web House
Web, SEO and Social Media clients across Nepal and overseas.
The gap most businesses hit
Posting Is Not Marketing
Most Nepali businesses already have the accounts. Someone posts when there's time, a few posts get boosted when there's budget, and every so often a photo does well. Then the person who was doing it leaves, or gets busy, and it stops.
The output looks fine. What's missing is the part that makes it repeatable — a plan for what to say and to whom, a calendar that survives a busy week, someone answering the messages the posts generate, and a number at the end of the month that means something.
Followers and likes are easy to grow and hard to bank. We would rather show you qualified reach, conversations started, and enquiries you can trace.
Every step feeds the next. Skip one and the results stop being repeatable.
Services
What We Do
Nine parts of the jobs for Social Media Marketing. Most clients need six of them; the audit tells us which six.
Social Media Strategy & Account Audit
We start by looking at what you already have — the accounts, the past twelve months, and who your competitors are reaching. Then we write down what social should be doing for the business.
Content Planning & Monthly Calendar
A calendar you approve before the month starts, built around what the business actually needs to sell — including the festival calendar, because Dashain and Tihar move more retail than any other month.
Creative Production — Graphics, Captions, Reels
Designed posts, written captions and short-form video, produced to a schedule rather than whenever there's a spare afternoon.
Community Management
Comments and direct messages answered on working days, in the language the customer used. Most enquiries in Nepal arrive in the inbox, not through a form.
Paid Social & Meta Ads Management
Campaign setup, audience targeting, retargeting and creative testing inside your own ad account. You keep control of the budget and can see every rupee of it.
Reporting & Analytics
One report a month covering what went out, what it reached, what it produced, and what we're changing next month. No screenshot dumps.
Account Setup & Optimisation
Business Suite, page roles, bios, highlights, pinned content and the basic hygiene that makes a page look like a company rather than a side project.
Website & Tracking Integration
Meta Pixel, GA4, UTM structure and Google Tag Manager wired into your site — which is straightforward for us, because in most cases we built the site.
Influencer Campaign Support
Shortlisting, briefing and measuring creator collaborations where they fit the audience and the budget.
Platforms
Platforms We Manage
Nepal is not one social media market. Half the country is online, and the platforms split that audience very differently — so the right answer depends on who you sell to.
Facebook Marketing in Nepal 14.8m users · 89.6% of everyone online
Best for: local reach at scale, Messenger enquiries, event and offer promotion, and reaching customers outside the Kathmandu valley.
Still the default platform here by a wide margin. If you only run one channel properly, this is usually it.
Instagram Marketing 4.35m users · +7.4% year on year
Best for: hospitality, retail, food, travel, salons and anything where the product photographs well.
Smaller audience than Facebook, younger and more urban, and the place where Reels do the heavy lifting.
TikTok Marketing Officially registered in Nepal since Nov 2024
Best for: short-form discovery with younger audiences, and categories where trends move fast.
TikTok was blocked in Nepal in November 2023, unblocked in August 2024, and completed official registration with the Ministry of Communications in November 2024. It is a real channel here again.
LinkedIn Marketing 2.30m members · +21.1% — Nepal's fastest-growing platform
Best for: B2B, colleges and consultancies, banking and finance, professional services, and recruitment.
Small but growing faster than anything else here, and almost nobody in Nepal is using it properly yet.
YouTube Long-form and Shorts
Best for: explainers, property and hotel tours, course previews, customer stories.
The slowest channel to build and the longest-lasting — a video that ranks keeps working for years.
Scope
Organic Social and Paid Social Do Different Jobs
They are often sold as one thing. They are not, and the budget works differently for each.
- Builds trust and familiarity over months
- Reaches an audience you own, not one you rent
- No media cost — you pay for the work, not the reach
- Slower to start, compounds over time
- Where most enquiries come from once it's established
- Buys reach today, at a predictable cost
- Targets by location, age, interest and behaviour
- Ad spend is separate and stays in your account
- Produces measurable cost per enquiry from week one
- Stops working the day you stop paying
How it works
How We Work
Six steps. The first two happen before you commit to anything.
Discover
A conversation about the business, the customer and what a good month would look like.
Audit
We review your accounts and two competitors, then send back what we'd change first. Free.
Strategy
Platforms, audience, content pillars and the metrics we'll be judged on — written down.
Produce & Approve
Graphics, captions and video for the month. Nothing publishes without your sign-off.
Publish & Engage
Scheduled posting, plus comments and messages answered on working days.
Report & Refine
One report at month end covering results and next month's plan.
The retainer, unglamorously
What a Month Looks Like
The most common question after “how much?” is “what am I paying for between the posts?”
- Content calendar drafted
- Graphics and captions produced
- Sent to you for approval
- Scheduled posting begins
- Daily comment and inbox management
- Paid campaigns go live
- Mid-month performance check
- Underperforming creative swapped
- Ad targeting adjusted
- Month-end report prepared
- Results reviewed with you
- Next month's plan agreed
The part most reports skip
How We Measure Social Media Performance
Four groups of numbers. Most agency reports stop after the first two.
- Reach
- Impressions
- Video views
- Follower growth
- Engagement rate
- Saves
- Shares
- Comments
- Link clicks
- Landing page visits
- Messages started
- Profile actions
- Enquiries
- Cost per enquiry
- Conversion rate
- Bookings, where available
That last column is the one most reports leave out — because connecting a Reel to an enquiry means working on the website, not just the platform. We install and maintain Meta Pixel, GA4, UTM tracking and Google Tag Manager on your site, which is straightforward for us because in most cases we built the site.
Packages & Pricing
Social Media Marketing Packages and Pricing in Nepal
We publish prices for SEO and for web development. Social should be no different — so here are the packages, the prices, and the exact deliverable counts behind them.
Startups, small local businesses and new brands getting consistent for the first time.
- Facebook & Instagram
- Page setup, profile & bio optimisation
- Content calendar & strategy
- 5 graphic posts + 1 Reel per month
- 1 free festive post
- Captions written in your brand voice
- Hashtag & posting-time strategy
- Profile / cover image creation
- Scheduling, monitoring & analysis
- Monthly performance report
- Ad management guidance only — ad spend billed separately
Growing businesses and e-commerce brands running organic and paid together.
- Everything in Starter
- 10 graphic posts + 4 Reels per month
- Voice-over for Reels
- Content pillars tied to business goals
- Keyword-based content
- Cover & highlight design
- 2 free festive posts
- Ad budget of $20 included
- Paid campaign management — targeting, testing, retargeting
- Competitor benchmarking (2 brands)
- Same-day comment & DM replies
- Bi-weekly reports + monthly strategy call
Enterprises and multi-location brands running social as a lead channel.
- Everything in Professional
- 15+ graphic posts + 8 Reels per month
- Full multi-platform — LinkedIn, TikTok, YouTube as needed
- 3 free festive posts
- Ad budget of $40 included
- Full-funnel paid campaigns (awareness → conversion)
- A/B testing and Pixel-based remarketing
- Influencer marketing (2 collaborations per quarter)
- Cross-channel content aligned with SEO
- UGC sourcing & repurposing
- Custom KPI dashboard
- Weekly reports + dedicated account manager
What the price does and doesn’t include. These fees cover the work — strategy, content, management and reporting. Advertising budget beyond the included amount is separate. Extra ad spend is paid to Meta from your own ad account, you control it, and you can see every rupee. 13% VAT applies to the service fee. There are no setup fees and no charges for reporting.
Deliverables
What You Actually Receive Each Month
No agency in this market publishes this table. It is the fastest way to compare us honestly against anyone else you’re talking to.
| Deliverable | Starter | Professional | Premium |
|---|---|---|---|
| Monthly fee (excl. VAT) | NPR 20,000 | NPR 45,000 | NPR 70,000 |
| Platforms managed | Facebook, Instagram | Facebook, Instagram + 1 as needed | Full multi-platform, incl. LinkedIn |
| Graphic feed posts per month | 5 | 10 | 15+ |
| Reels / short video per month | 1 | 4 | 8 |
| Voice-over for Reels | — | ✓ | ✓ |
| Free festive posts | 1 | 2 | 3 |
| Page setup & profile optimisation | ✓ | ✓ | ✓ |
| Monthly content calendar | ✓ | ✓ | ✓ |
| Caption writing & hashtag strategy | ✓ | ✓ | ✓ |
| Profile, cover & highlight design | ✓ | ✓ | ✓ |
| Keyword-based content | — | ✓ | ✓ |
| Competitor benchmarking | — | 2 brands | Ongoing |
| Comment & inbox management | — | Same day | Same day |
| Ad budget included | — | $20 | $40 |
| Paid campaign management | — | ✓ | ✓ |
| A/B testing & Pixel remarketing | — | — | ✓ |
| Full-funnel campaigns (awareness → conversion) | — | — | ✓ |
| Influencer marketing | — | — | 2 collabs / quarter |
| UGC sourcing & repurposing | — | — | ✓ |
| Cross-channel content aligned with SEO | — | — | ✓ |
| Custom KPI dashboard | — | — | ✓ |
| Reporting cadence | Monthly | Bi-weekly | Weekly |
| Strategy call | — | Monthly | Monthly |
| Dedicated account manager | — | — | ✓ |
Bigger budget or a non-standard scope? Ask for a custom plan →
Free, no obligation
Get a Free Social Media Audit
We'll look at your accounts, compare them against two competitors in your industry, and send back what's working, what isn't, and what we would do first.
It takes us a couple of hours. It costs you nothing, and there's no obligation to go further.
- Written audit back within one business day
- A real Kathmandu team you can come and meet
- Or message us on WhatsApp: +977 9801 194 962
Results
Results From Our Social Media Work
Case study 1
- Client
- Rent in Nepal
- Industry
- Vehicle Rental
- Platforms & period
- Facebook, Instagram, Google : 6 months
- Challenge
- Just New company to compete old stablished companies.
- What we did
- SEO and Social Media Marekting
Case study 2
- Client
- Rajesh Hardware
- Industry
- Hardware
- Platforms & period
- Facebook, Instagram, Google : 6 months
- Challenge
- High Competition.
- What we did
- Social Media Marketing & SEO
Case study 3
- Client
- Classic Vacations Nepal
- Industry
- Trekking
- Platforms & period
- Facebook, Instagram, Google : 6 months
- Challenge
- Trekking company has high competiion.
- What we did
- Social Media & SEO
Who we work with
Industries We Work With
Six, not sixteen. Each one is backed by clients already on our books.
Education / School / Colleges / Consultancy
Schools, colleges and education consultancies. Admissions season is a campaign, not a post — and parents are on Facebook while students are on Instagram and TikTok.
Travel & Trekking
Trekking agencies and tour operators selling to an international audience. Reels and YouTube do most of the work; enquiries arrive in the inbox.
Hotel / Restaurant / Resort
Rooms, tables and events. Instagram and Facebook for discovery, with direct booking links tracked so you can see what filled them.
Healthcare / Hospital / Clinic
Hospitals, clinics and health institutes. Trust and clarity matter more than reach, and the compliance line has to be respected.
Retail / Trade / E-commerce
Showrooms, hardware, distributors and online stores. Festival campaigns around Dashain and Tihar, plus consistent offer promotion the rest of the year.
Professional Services
Finance, consulting and B2B. LinkedIn is growing faster in Nepal than any other platform and is still largely uncontested.
Why us
Why Work With Us on Social
Four reasons, each of which you can go and check.
The same team runs your website
Social sends people somewhere. When that somewhere is a site we built, fixing a slow page or a broken form is a message, not a project.
Our web development service →SEO and Google Ads in-house
Social, search and paid search planned together instead of by three vendors who never speak. We publish our SEO packages and results.
Our SEO service →Tracking that connects posts to enquiries
Pixel, GA4, UTMs and Tag Manager installed properly, so the monthly report can say what social produced rather than what it reached.
How we report →A Kathmandu team you can visit
An office in Sitapaila, a landline, and named people you can put a face to. Not a freelancer, and not an agency in another country.
Meet the team →Clients
What Our Clients Say
Web design & SEO
Web House is one of the best SEO companies from Nepal with a professional web development team. The support you do after delivery is awesome too. Highly recommended.
Web & SEO
One of the greatest web solution and SEO service providers in Nepal that I am aware of and have worked with.
Social Media & SEO
Good social media work and steady SEO growth — enquiries have gone up and they explain the numbers clearly every month.
Questions
Frequently Asked Questions
Starting with the two that most agencies in Nepal avoid answering.
How much does social media marketing cost in Nepal?
Our packages start from NPR 20,000 per month. Where you land depends on how many platforms you need, how much content goes out each month, whether video is included, and whether we’re managing paid campaigns as well as organic.
Prices for all three tiers are published in the packages section above. Advertising budget is separate and 13% VAT applies to the service fee.
Does your fee include the advertising budget?
No. The monthly fee covers the work — strategy, content production, publishing, community management, campaign management and reporting.
Advertising budget is separate, and it is paid to Meta from your own ad account. You set it, you can see it, and you can change or pause it at any time. We never hold your ad spend, and we don't take a percentage of it.
13% VAT applies to the service fee.
What is included in social media management?
Social media management is the ongoing work of running a business's social accounts: planning what to post, producing the graphics, captions and video, publishing on a schedule, replying to comments and messages, and reporting on what it produced.
Our packages cover a monthly content calendar, designed posts and captions, short-form video, comment and inbox management, paid campaign management on the higher tiers, and a monthly report. The exact quantities per tier are in the deliverables table.
How many posts and Reels will you create each month?
It depends on the tier, and the exact numbers are set out in the deliverables table above and confirmed in writing before any work starts. We would rather agree a volume we can sustain every month than promise a number that slips in month three.
Which social media platform is best for my business?
There isn't one answer, but there is a decision rule. Facebook for broad local reach — it reaches 89.6% of everyone online in Nepal. Instagram for visual categories and younger, more urban audiences. LinkedIn for B2B, education and finance, and it's Nepal's fastest-growing platform at +21.1% year on year. TikTok for short-form discovery. YouTube when the thing you sell needs showing rather than describing.
Most businesses should run two properly rather than five badly. The free audit says which two.
Platform figures: DataReportal, Digital 2026: Nepal, October 2025 data.
Do you create the graphics and videos, or do we?
We produce the graphics and captions. For video, we work from footage and product access you provide, and handle editing, captions and formatting for each platform.
Do you reply to comments and messages?
Yes, on the Growth and Performance packages. Comments and direct messages are answered on working days, in the language the customer wrote in.
This matters more in Nepal than in most markets — a large share of enquiries arrive as a Messenger or Instagram message rather than through a form on your website. An unanswered inbox is a lost sale.
How long does social media marketing take to show results?
Honestly: engagement and reach usually shift within the first four to six weeks, because consistency alone changes those. Enquiry volume typically takes two to three months of steady output before it becomes reliable rather than occasional.
Paid campaigns produce data immediately, but the first few weeks are spent testing audiences and creative to find what works — the cost per enquiry in month one is rarely the cost per enquiry in month three.
We don't guarantee follower counts, engagement rates or sales. Anyone who does is guessing.
Do I keep ownership of my Facebook and Instagram accounts?
Yes, always. Your pages, your ad account, your audiences and your content remain yours.
We work through Meta Business Suite with access you grant us, never by taking over your login. If we stop working together, you remove our access and everything stays exactly where it is. You will never need to ask us to hand your accounts back.
Will we approve content before it goes out?
Yes. The month's calendar, graphics and captions are sent to you in week one and nothing publishes without your sign-off.
We ask for approval or comments within two working days, so the schedule holds. If something is time-sensitive we'll flag it separately.
Can you create content in Nepali as well as English?
Yes — captions, ad copy and community replies in Nepali, English, or both, depending on who you're selling to.