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Every business in this digital age needs a strong online presence. Whether it's a small momo stall, trekking agency or large startup company, every single business must have an online presence to be visible, stay competitive and grow.
But it also raises a big question for all the business owners. Do they need to invest in making professional websites or pay more attention to existing social media platforms?
Both of them are useful, but the best option for you will depend on your business objectives, finances, and targeted audiences.
The internet user in Nepal has significantly increased over the decade. These days, businesses do not rely on physical stores because of the availability of the internet, smartphones, and apps like Facebook, Tik Tok, and Instagram.
These apps take over people’s everyday lives as well as so many businesses. No matter how small or large your business is, being online increases your visibility, credibility and reach beyond Nepal.
A website is crucial for every business as it provides detailed info about your services/products. This topic doesn’t focus on one certain platform. We are discussing which platform you should choose for your marketing campaign.
Remember once Bill Gates said “If your business is not on the Internet, then your business will be out of business.”
So, in this digital era, every platform is equally important. Every business should understand the nature of major marketing platforms on the internet.
When we analysed the data for social media globally, there are 5.41 billion social media users around the world as of July 2025, which is 65.7% of the world's population.
There have been 241 million new users in the last year, which is a growth rate of 4.7% per year. Data source: https://datareportal.com/social-media-users
This data doesn’t mean your business will go boom on social media by avoiding website marketing.
Make sure you consider these key points first:
Define your goals - You need to set your business goals which helps you to select the right platform.
Know your audience - Before jumping onto the campaign understand your targeted audience, their interests and needs.
Which platform your audience depends on: You need to find which platform your potential customers uses most (Facebook/Tiktok/instagam/Google).
Targeted Location - Analyse what’s popular in your targeted location. Using the right platform in the right location is the best marketing strategy.
Note: Right Targeted Location + Right Audience + Right Platform = Great Revenue
Social media is the best for your brand awareness and reaching a broad audience. With billions of users on platforms like Facebook, Instagram, Tiktok and YouTube, businesses can connect with potential customers, drive good traffic.
On the other hand, websites provide businesses with a regulated environment in which they can transform visitors into customers.
Through the website content, we can provide in-depth product information, search engine optimisation (SEO), and tracking of user behaviour, which benefits a company in converting traffic into sales and maintaining long-term relationships with clients/customers.
In summary, both platforms for businesses are useful in different ways. Social media is great for getting people to your website and promoting the word about your brand, but you need a website to make sales and keep customers.
Businesses should use both social media to find and interact with customers and websites to turn and keep those customers for the best results.
Here, you can learn Pros and Cons of Social Media Marketing
Reach More People: A digital platform helps you connect with people from all over the world, anytime.
Build Your Brand: It’s a great way to get your business noticed and engage with customers.
Understand Your Customers: You can gather useful info on what your customers like, helping you improve your products and services.
Save Time: It helps streamline your processes, making everything run smoother and more efficiently.
Better Customer Experience: A digital platform makes it easier to keep customers happy and build strong relationships.
Stay Competitive: In today’s world, being online is key to keeping up with the competition and staying relevant.
Having a website is very crucial for any business. Website not just helps you to sell your products but also It helps you to build credibility and allows you to connect with customers at any time from anywhere.
It also increases your reach to a global audience and boosts your brand awareness. A website’s content,reviews, and contact forms also helps to attract customer interaction.
According to data from DemandSage, 2025 there will be approximately 1.12 billion websites globally, but only 17% are active.
Image source: https://www.demandsage.com/
It means that the remaining 83% of websites are not used and maintained properly. This is why we should regularly update and keep working on websites.
Having a healthy website with customers focused content supports your digital marketing efforts, including SEO and online ads, and helps drive sales through e-commerce features.
In addition, tracking visitor data enables you to improve your business plan.
Here’s How L’Oréal Grew Their Sales Through Their Website
L'Oréal's online store made €12.7 billion in sales in 2024, which was 28.2% of the company's overall sales. This report shows how a strong online presence may lead to huge sales growth (L'Oréal Finance, 2024).(L'Oréal Finance, 2024).
For example, Nike generated $21.5 billion in direct revenue in 2024, which accounted for about 42% of their total revenue. Their Nike.com site generated $9.66 billion in e-commerce net sales, making it one of the top 100 global e-commerce platforms (Nike Investors, 2024, EcommerceDB, 2024).
These examples show that a good website can bring major changes in revenue, but it needs to be maintained and optimized accordingly for long-term success. To sum up, a website is essential for expansion and maintaining competitiveness.
Source: Semrush, August 2025
Social media is one of the most powerful tools for businesses to connect with their customers. Billions of people use platforms like Facebook, Instagram, and YouTube,which are excellent for increasing brand visibility and building customer loyalty. According to HubSpot, 2025, 90% of businesses use social media to promote their brand.
Gets Your Brand Noticed
Social media platforms like Facebook, Tiktok, Instagram and linkedin have billions of users globally. Marketing through these platforms helps you to reach your audience easily not only within the country but beyond borders .
Builds Real Connections
Social media is not just about selling and buying products. It lets you have real communication directly with your customers. You get the chance to answer client’s questions, solve their problems, and build relationships that keep them coming back.
Affordable and Targeted Ads
Social media marketing is cost effective compared to traditional advertising like newspapers, television and billboards. Through social media any business that is small or large can target real/actual customers even with a limited budget.
Gives You Valuable Feedback
Social media gives you instant feedback on the posts that you create by liking, commenting, sharing, or even sending you a direct message. This provides the businesses with immediate response on what is being enjoyed and what is not.
As we explained above, both websites and social media have major contributions to business growth. We must research which platform suits your business better. Researching the users can help to choose the right platform for your business.
Suppose, the major audience in Nepal have easy access to facebook and tiktok compared to websites or other platforms. In this case choosing a social media platform as a marketing tool might be the smartest way to grow your business.
It is necessary to have a website for each business even if we choose to reach an audience through social media. It all depends on your targeted audience and customer interest and the trend that currently follows.
