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In today’s digital era, images play an important role in conveying information. As you go through different websites available on the internet, you'll get to know that almost all of the websites use images on their web pages.
Generally, images are used in websites to display different information and make it easy for audiences to understand what the website wants to explain.
Along with that, the images even help in beautifying the website by filling up the blank spaces of the page. However, there are many more reasons to use images on web pages. We’ve shared some easy tips you can apply to your website to improve performance, even if you’re not an SEO expert.
Before you get started with using images on your website, you should be aware of different conditions for using pictures and creative and effective ways to display images on websites.
Below are a few tips regarding the use and optimization of pictures on websites:
Decide What You Want To Explain
Before you could jump on inserting an image on your webpage, you need to be specific about what sort of message you want to convey to your customers through the image.
It is not possible to select an image for your website until and unless you have a clear idea about what you want to explain through the image.
Once you have a solid reason to use an image on your website, it becomes easy for you to choose the best image for your website.
Using images the right way is key to good UI/UX design. It makes the experience better for users and helps explain things more clearly.
Identify Your Customer Group
If you have never thought of the target customer group for your brand or products, let us make it clear to you that it is one of the most important things that you should identify while performing different activities on your website.
Be confirmed about the age group of your targeted customers and where your target customers are from. You should even know whether men or women are attracted to your products and services.
All this information provides you a guideline to select a perfect picture for your website and overcomes challenges in adding and optimizing images in your website.
Make Sure That The Images Are Relevant
Image relevancy does matter while using them in websites. The image you use in your webpage should not only be able to fill up the space in your website but should clearly express and deliver the message.
Furthermore, you may ask the following questions yourself to decide on the use of images:
Select The Best Image Format
Are you familiar with all the types of image formats used in websites? Generally, 3 image formats are used in websites, i.e., Joint Photographic Experts Group (JPEG), Portable Network Graphics (PNG), and Graphics Interchange Format (GIF).
JPEG or JPG files are the most commonly used lossy compression image files and can display millions of colors.
PNG files have transparent backgrounds and are mostly used in logos. They clearly define the edges of the image, support millions of colors, and differentiate colors vividly.
GIFs support animations and fast-moving images, but unlike the PNGs, they support only 256 colors.
While using images on your web pages, you need to make sure that the image does not slow the page load speed.
Excessive use of PNG and GIF files may slow down your website speed in comparison to JPEG files.
Avoid Images That Consist Of Unnecessary Info
The image you upload on your website must provide necessary information to your customers. The main motto of images in websites is to provide adequate knowledge about your brand and products/services.
The use of images that consist of unnecessary information not only occupies the space on your website but also makes the visitors lose interest and trust in your brand and products/services.
Prefer Your Original Image
To provide your customers with uniqueness on your website, it’s better to make use of genuine or original photographs rather than using the images used by others. Yes, it would take a bit long time to get the image ready, you may need a separate photographer, some extra effort to edit the image to give it a perfect look but still the satisfaction and response you get from your customers is incomparable and undefinable.
Choose From Common Creative License While Selecting From Google
In case you cannot afford separate manpower for your unique image, there still is a great option for you. Yes, you can choose the most relevant picture from Google images.
However, you need to be very careful while copying the images to your website. You may have to go through a long legal process or penalty if you happen to use the images that are strictly restricted to copy.
To escape from this condition use images that are available under common creative license on Google. They are allowed to be used by any other brand or company.
Optimizing images is a one of the major part of search engine optimization (SEO), which helps users to naviagte the content easily. Using images in a right ways can improve your website speed, help to better user experience, and also improve your search engine rankings.
