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SEO (search engine optimization) is the process of optimizing websites to improve their visibility and increase rankings on search engine results pages.
SEO attracts organic visitors to a website by placing your site on top in search engines like Google, Microsoft bing, yahoo, and many more. SEO uses multiple approaches, which include keyword research, link building, and content optimization. A professional SEO expert can make your site perform better using various SEO techniques.
SEO is very important for businesses because it increases the visibility of their sites. Proper SEO helps your business achieve a long-term goal. SEO can also help save your paid ads budget with organic ranking potential. A planned SEO strategy includes keywords along with relatable content that enhances the website.
Why Should You Focus On SEO For Your Businesses?
It helps increase your business visibility and attract more customers. More customers mean a good revenue opportunity.
SEO builds credibility and trust between the company and its customers. Trustworthiness is a key component in business. Every good brand and company always focuses on maintaining credibility and trust with their customers.
Organic traffic saves costs and plays a major role in making more profits for the company.
Read more about why SEO matters for your business.
SEO has four major components (On-page, off-page, technical, and local SEO). All these four components combine their efforts to improve search engine rankings while generating targeted traffic and enhancing online visibility.
On-Page SEO: On-page SEO refers to optimizing components on the site to make it more attractive for both users and search engines. This component needs keywords in the content.
Search engines rank higher places websites that naturally use appropriate keywords multiple times throughout their content. Keyword optimization stands as one of the core elements which form the base of on-page SEO optimization.
Users enter search engine query terms called keywords when they need information about product or service details. Applying proper On-Page SEO Essentials can help improve your site's performance.
Generally On-Page SEO Includes:
Keyword Optimization
Content Quality
Title Tags & Meta Descriptions
URL Structure
Internal Linking
Header Tags (H1, H2, H3, etc.)
Outbound Links
Content Freshness
Off-Page SEO: Off- page SEO is the activities that take place outside of the website. It requires social media engagement and establishes brand mentions through outside as well as local citations.
The off-page SEO value comes from brand mentions that happen on third-party websites such as blogs and news platforms among others.
Mentions recorded by search engines create trust signals that demonstrate credibility when these signals originate from reputable sources.
Off-Page SEO Includes:
Backlink Building (Profile submissions/Local business listings/directories submissions)
Brand Mentions
Content Marketing (sharing on external platforms)
Local SEO (Google My Business, citations)
Forum & Community Engagement
Also, learn more about these 9 simple off-page SEO strategies to help improve your website's ranking and authority.
Technical SEO: Technical SEO optimization allows search engines to access your website by making technical modifications.This component helps to achieve a better user experience and faster speed.
A full mobile responsive design must exist in your website as part of mobile optimization practices in combination with fast load times and easy mobile navigation. Checking for 404 errors in the website regularly to fix broken links.
Technical SEO Includes:
Site Speed Optimization (How fast your page loads)
Mobile-Friendliness (Responsive Design)
XML Sitemap optimizations (list of website pages for search crawlers)
Robots.txt Optimization
Structured Data & Schema Markup
Canonicalization (Managing Duplicate Content Issues)
HTTPS Implementation
Crawlability & Indexability
Fixing 404 Errors
Redirect Management (301/302)
Local SEO: Local SEO focuses on optimizing the website rank higher in local search. To boost your local SEO performance you need to add location centered content, encouraging customer reviews and optimizing your site for local search phrases i.e best IT company in Kathmandu.
By focusing on local SEO, businesses can enhance their visibility to those who intend to buy local services or products. Businesses should know the basics of local SEO ranking factors that play a crucial role in improving a website's visibility in local search results.
Local SEO Includes:
Google Business Profile (GBP) optimization
Local Business Citations & Directory Listings
NAP Consistency (Name, Address, Phone Number)
Locally focused contents
Customer Reviews & Ratings
Keyword Research: One of the main responsibilities of an SEO expert is to find out appropriate keywords that users use to find websites through search engines.
Keywords attract many searches who want information or want to make transactions. Relevant keywords support optimizing website pages, bringing the right audience, and understanding the user intent.
Finding the right keyword per the business goal is challenging and beneficial. An SEO expert should know how they use keyword strategies according to business goals.
Competitor Analysis: Competitor analysis is to understand the strengths and weaknesses of competitors by evaluating their online presence. To identify the key words methods your competitor used and their rankings.
In addition, you can also check their content, blacklink profile and user experience. You can also evaluate the competitor's website, including page load speed and mobile compatibility. There are several SEO tools available for competitors' research.
User Experience (UX) Optimization: It is the process of making service experience better for end-users.The user experience makes processing simpler for site visitors and enhances their engagement.
UX optimization achieves its objectives through several essential factors, such as a simple navigation structure, prominent CTAs, quick page loads, adaptive design across all devices, and an uncluttered interface design. Better UX helps generate better conversion rates.
Content plan/Content Optimization: Content plan strategy helps optimize content. Creating an extensive map of content which is required by the website to attract the visitors.
A proper content with strategic keywords and making it readable enhance rankings and attract organic traffic to the website. SEO specialists plan for content that helps potential customers and creates a path to connect them with the business.
Also Read: Know The Importance of Content for SEO
Link Building: Link Building is the process of taking authoritative backlinks from other established websites. Backlinks serve search engines' views as indicators of the value other sources place in your content. A great link building needs to target outreach to respected websites naturally.
Monitoring and Reporting: Monitoring and reporting is a very important part of a SEO specialist. It includes keyword ranking, organic traffic and bounce rate. Reporting is crucial to tell clients about their business growth and performance.
Proper monitoring and reporting help plan new strategies to make marketing campaigns more effective.
The routine reporting and monitoring process helps business owners to know the value of SEO investment and improvements.
Monitoring helps to ensure that the SEO process maintains new versions of search engine algorithms along with new trends.
